Teennick Stickers
In 2019, Nickelodeon subsidiary channel Teennick has launched its rebrand across the
on-air and the social platform. Focused on the real kids with an emphasis on dynamic kinetic typography, bold colored shapes and icons. Emphasizing the attitude of GenZ (Tweens) with stylish approach.
Featured bumpers and icons designed by Trollbäck+Company.
Problem
Trollbäck+Company’s icons are crafted with clean, geometric forms that coexist seamlessly with the new branding. But do these neutral icons create enough visual sensation to capture TeenNick followers’ attention on the social media?
Case Study
The sample on the right shows an early social post promoting the new season of "Game Shakers" on TeenNick.
The icons felt disconnected from the cast and content, focusing more on the brand through its strong branded visuals, which made it difficult to resonate deeply with our target demographic.
Project Goal
Delivered a relatable sticker library designed to elevate social presence and align with current social trends.
My Role
Lead Visual Designer, Illustrator
Sticker Library
Animated Sticker
Color Guide
Design Application
The new stickers and icons strengthen the connection between the concept and the cast, giving them more personality and making them relatable to TeenNick audiences.