Nickelodeon
Social Rebrand 2023
In 2023, Nickelodeon underwent a major rebrand to refresh its iconic orange television channel, from logo, font, and color to brand values.
Problem
The Social Team at Nickelodeon served a crucial marketing role facing and engaging directly with fans across all social media. Producing social-first content in a fast-paced environment, we need to create templates and toolkits that are easily accessible to every editor, designer, and animator at Nickelodeon while embracing brand identity.
Project Goal
Deliver animated toolkits and design templates that are easy to use for designers, animators, and editors. Leading up to time savings of two hours per animated graphic.
My Impact
To bring this rebrand to life and maintain production efficiency, I established multiple user-friendly motion graphic templates (mogrt) widely used by in-house members across all platforms. The templates need to have cohesive brand designs and adhere to safety guidelines that work perfectly on various mobile sizing and social specs,
Research
On average, animators typically spend 30 minutes to an hour redesigning and animating a single text graphics, followed by extensive review and revision cycles after delivering the assets to editors. This iterative process not only contradicts the nature of fast-paced social production but also places an excessive time burden on design animators and Art Directors who have higher-priority projects.
Process
Before creating the motion templates, I designed and tested the animation of each product, collaborating closely with the art director to ensure the designs aligned with our brand identity. The designs needed to be visible and eye-catching on the smallest mobile screens. Once the pre-production was ready, I began building the templates using Expressions in Adobe After Effects.
Toolkit User Flow
A demonstration of the motion graphic template (Mogrt) in After Effects. By using the toolkit, animators and Art Directors can eliminate the tedious process of redesigning individual text graphics. This simplifies the approval process and improves the communication within the team.
Alpha Titles
Featuring font, color and position variations.
Caption
Featuring different social specs.
Music Chyron
Karaoke
Quiz
Status Bar