Nickelodeon
Instagram Design Kit 2022
In 2022, Instagram rebranded its app. To align with the new look, the Nickelodeon Social Team developed a design kit that felt native to Instagram while staying true to the brand’s identity. The kit required thoughtful design and user flows, ensuring consistency and flexibility across franchises during production.
Problem
How do you provide a custom Instagram Story design kit that is easily accessible to editors and designers while maintaining brand identity?
Project Goal
A design kit that instantly delivers custom branded typefaces and designs.
My Role
Lead Visual + Mogrt Designer, Animator
Typography & Animation
Established typography systems that captured Nickelodeon’s playful style and reinforced brand identity.
Visual Color
Defined color palettes, visual and animation guidelines ahead of product development to ensure brand consistency and design alignment
Product & User Flow
Built branded design kits (Mogrt) in After Effects using Expressions, delivering an intuitive user experience for in-house designers and editors with instant, on-brand visuals.
Color Guide
Color Guide
Franchise Adaptation
Developed customized design kits for Nickelodeon’s diverse franchises, incorporating branded colors and typefaces. Streamlined the production process by ensuring each kit followed a familiar user flow, making them intuitive for editors and designers.