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Monotype:
Let's Be Friends!
Based on the classic Scrabble game, “Let’s Be Friends” encourages education and cross-cultural understanding through non-threatening game-play, celebrating a common experience uniting various cultures.
This type-centric game emphasizes the letterforms and the beauty of the fonts produced by Monotype.
Monotype 02
Monotype 0ˇ
Monotype 07
Monotype 02
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Commercial 01
Commercial 02
Commercial 03
Commercial 04
App Mockup
Breakdowns
Process Book
The Making of_01
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The Making of_01
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This campaign was created for D&AD New Blood Awards.
Client: Monotype
Concept / Design / Animate :
Boram Kim
Judy Huang
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