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Monotype:
Let's Be Friends!

Based on the classic Scrabble game, “Let’s Be Friends” encourages education and cross-cultural understanding through non-threatening game-play,  celebrating a common experience uniting various cultures.

This type-centric game emphasizes the letterforms and the beauty of the fonts produced by Monotype.

Commercial 01

Commercial 02

Commercial 03

Commercial 04

App Mockup

Breakdowns

Process Book

This campaign was created for D&AD New Blood Awards.
 

Client: Monotype
Concept / Design / Animate : 
Boram Kim
Judy Huang

All Rights @ Judy Huang

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